What does it mean to you Hispanic Awareness month?
1. If you have a son or daughter older than 18, he/she is 20% likely to marry a Latino/a.
2. If you move, your next door neighbor could be Latino/a.
3. If you sell Consumer products such as food, clothes, cars, baby products, housewares, Latinos are your lead users and main social media chatty advocates, over indexing In consumption by 15-50%.
4. If you need to take care of your loved ones: elderly parents, children and yourself when you get sick.
5. If you are in politics and need voters as 2000+ U. S. born Latinos turn 18 years old every day of the year.
6. If you are Facebook, Twitter or YouTube, your business may not exist or would be much smaller.
7. If you want your big or small city income to grow, even in Arizona.
8. If you would like to expand your business to take advantage of about one billion habitants in the Americas hemisphere.
9. If you do not like to grow, harvest and ship your food; wash your car, cut the grass, or serve, cook and clean your own dishes at a restaurant.
10. If you want to defend Your country, as many Latinos have done during decades.
Celebrate Hispanic heritage month, celebrate an intrinsic part of America history and future.
Oh, it passed. Prepare for next year.
“We must rewrite our story from one of fear to one of celebration.”
― Kameron Hurley, Rapture
NOTES:
-Hispanic youth account for 20% of all 18-24 years old and are making big strides in college enrollment, accounting for 16.3% of all 4-year college enrollment. Pew Hispanic Research.
-As of 2005, the proportion of Hispanics in the $75,000 income household level increased to 18%, higher in New York, Miami and Chicago. Many dynamics explain this such as the polling of income among family members, younger age generation growing income opportunities and sheer growth rates as a percentage of the population. Source: Hispanics in the United States: A Demographic, Social, and Economic History
-Hispanic consumers act as accelerators in growing categories and brakes in declining ones, The Hispanic Imperative 2012, Nielsen.
-800,000 Hispanics turn 18 years old every year, Pew Hispanic Research.
-Hispanics increasingly account for a larger proportion of any city revenues and taxes. Arizona is one example, per Arizona Daily Star.
-Hispanic population accounts for 56% of the total population growth in the last ten years.
